Jeanerette. Sugar City. Cane and cypress, Bayou Teche running slow through the middle of it. That’s home — that’s where I’m from, where the story begins.
New Orleans is where I became who I am. School — Xavier, UNO. Work — Gentilly, Canal Street. Life — House of Blues, Frenchmen St, Le Bon Temps. Love — married a woman from the city. So when I talk about New Orleans, I’m not describing a place I visited during Mardi Gras. I’m talking about experiences.
That’s what’s in every jar. Not a mood board, a postcard, nor somebody’s idea of Louisiana — the cane, the cypress, the bayou, the trip down Highway 90, the city. My life, my experiences, worn as scent.
And it’s built on something bigger than me: the unity and excellence that is the culture. Showing up for each other. Keeping the standard high. For the men that move different. That’s who I made this for.