Privacy
Your information, handled straight.
Last updated September 26, 2026
The short version
We collect only what you give us on the waitlist form. We use it to tell you about the launch and the tester group. We never sell it. You can leave the list anytime.
What we collect
- Email address (required), so we can reach you.
- First name (optional), so our emails can greet you properly.
- State (optional: any U.S. state, D.C., or Other/International), so we can get to know who’s on the list.
- Your consent to receive emails. We don’t add anyone to the list without it.
Why we collect it
To send you:
- News about the launch, including early access when it opens.
- An invitation to apply for the small-batch tester group.
We don’t use it for anything else.
Who processes it
Our email list is managed through MailerLite, an email service provider. When you submit the form, your details go directly to MailerLite, which stores them and sends our emails on our behalf. MailerLite handles your data under its own privacy policy, available atmailerlite.com/legal/privacy-policy.
What we don’t do
- We never sell, rent, or trade your information.
- This site sets no cookies and runs no analytics or advertising trackers.
- We don’t sell anything on this site yet, so we collect no payment details.
How to unsubscribe
Every email we send has an unsubscribe link at the bottom. One click and you’re off the list. You can also email hello@thesecondlineshop.com and we’ll remove you.
Seeing or deleting your information
Want to know what we have on file, correct it, or have it deleted entirely? Emailhello@thesecondlineshop.com and we’ll take care of it.
Changes
If this policy changes, for example when our store opens, we’ll update this page and the date at the top.